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MONTOTO attended the International Fashion Show, MOMAD, where it presented its new Spring/Summer 22 collection.

The International Textile, Footwear and Accessories Show, organized by IFEMA MADRID, took place from September 17 to 19.

After the break due to Covid, MOMAD, the Madrid Fashion Show, returns, where, once again, the fashion brand MONTOTO presented its new collection, its fashion proposals for Spring/Summer 2022.

The new collection is made up of fluid garments with relaxed patterns in which the word comfy acquires a new, more refined meaning. Paula Montoto, designer of the brand, speaks of the new collection as “the combination of ecru inspired by the sand of the beach, oranges that evoke a sunset with soft green touches that mimic the reflections of the sea are the key to a collection made up of natural, recycled and ecological fibers”.

For his part, Roberto Montoto, head of the commercial department, pointed out that one of the objectives of attending this fair is “to strengthen commercial relations with current and new customers. You can currently find our MONTOTO garments in multi-brand stores throughout Spain and Portugal.

The Professional Fashion Fair

MOMAD is the International Fashion Show aimed at professionals in the sector, which is held at IFEMA, Feria de Madrid, every year in two editions. This year’s edition has excellent prospects, based both on the positive evolution of the commercialization of spaces, as in the relevance of the brands that will attend the event. It is a key meeting point for the international fashion industry.

MOMAD brings together national and international brands of fashion, women’s and men’s clothing, footwear and accessories. It is the benchmark for this industry in southern Europe, and will bring together industry professionals in a major event that will unveil all the novelties of the coming season in different styles and occasions.

Why it makes sense to come back

This is the title of the campaign MOMAD has created to encourage and promote the desire of the fashion industry to boost its business and the sector. This sensory experience will be available at MOMAD from September 17 to 19 in Hall 8 of IFEMA MADRID. The fair will be held in hybrid format and will be the best reflection of the drive to encourage this sector to return to business.

“The sector is showing its desire to return to normality and to participate again in its reference fair; a decisive step to start firmly with the reactivation of its activity,” said Julia Gonzalez, director of MOMAD.

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